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Shopper Intelligence is a quantitative measurement research programme based on shopper interviews, covering all major categories and retailers in one benchmarking process.

It provides objective, comparative data on what category shoppers want, and how satisfied they are at a category level in each banner, together with a range of attitude and behavioural metrics.

This data is a powerful enhancement to category planning and drives effective joint working between manufacturer and retailers; for a lower level of investment than custom research.

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Roger Jackson, Global Programme Director