Home

Store Wide Shopper Research Program: Understand shopper behaviour to improve category management and shopper marketing outcomes

Shopper Intelligence is an international, quantitative measurement research program based on shopper interviews, covering all major categories, brands and retailers in one cost efficient benchmarking process.

Our shopper research program provides objective, comparative data on what category and brand shoppers want, and how satisfied they are at a category level in each banner, together with a range of attitude and shopper behaviour metrics that drive category management and shopper marketing strategies.

Organised the way a retailer needs to think about the shopper, this data is a powerful enhancement to category planning and drives effective joint working between manufacturer and retailers; for a lower level of investment than custom shopper research. Its complementary to Panel, EPOS and Loyalty Card data which tells you what shoppers are buying, but not why they are buying it.

In today’s world, the demand for improved ROI on shopper marketing is ever increasing. If you are looking for the most effective shopper research toolkit to identify how best to drive brand and category growth, then we invite you to explore our research program which is the first large scale total market measurement of shopper behaviour to provide the most actionable shopper insights available, with benchmarks of your category to all the others and from banner to banner.

A 1 minute introduction to our shopper research program

Testimonials
The Partnering Group
Dr Brian Harris, Founder

I have been watching the development of the Shopper Intelligence system overseas for a couple of years and It has always seemed to me to be a good way to provide the often missing piece of the category management data set – the voice of the shopper. In every category project we need to understand clearly what the shopper needs and wants…

Read More

Testimonials
Brown Brothers WineRachel Estlin, Marketing Manager
During strategic planning discussions with our customers we identified key opportunities to grow the Fruity wine category. Shopper Intelligence gave Brown Brothers key insights showing the high expandability of Moscato consumption, (highest ranked ...

Read More

Coles SupermarketsDavid Brown, Category Insights Manager – Grocery Food
Shopper Intelligence is well embedded across the business at Coles. It is a key component in our suite of insights driving Customer and Category planning and is hard-wired into category level templates that Category ...

Read More

Campbells Arnott’sAndrea Steen, Customer Insights Manager, Woolworths
Shopper Intelligence is a critical input into Arnott’s business strategies. We consistently find it adds value to conversations with retailers about their customers and so helps us partner more effectively. As an example, Shopper Intelligence demonstrated ...

Read More

News InternationalMaria Psarros, Retail and Shopper Insights Manager
Shopper Intelligence Convenience 2013 and Grocery 2013 is a true reflection of the category challenges and opportunities from a retail shopper perspective. This independent research provides every manufacturer the equal opportunity to develop their own ...

Read More

Birch & Waite FoodsMichelle Forster, Head of Marketing
Shopper Intelligence has been instrumental, not only in building our relationship with Woolworths, but also in understanding shopper behaviour optimising in market support. As a tool it has enabled us to speak Woolworths’ language and ...

Read More

Kellogg’s AustraliaSenior Category Manager
Shopper Intelligence deep dive findings have already been used as part of an initial recommendation to the business on how we need to manage our portfolio differently across adult and kids. I have used the ...

Read More

General Mills, France Belgium ItalyStanislas de Maleissye, Category & Trade Marketing Director
Shopper Intelligence adds strong evidence to our category knowledge and completes our previous shopper research. Its specific and innovative methodology, with an comparative analysis of 120 FMCG and fresh products categories over 5 major retailers, ...

Read More

Quorn FoodsJulian Cooke, Head of Category Management
The unique data and insight we receive from Shopper Intelligence was vital in convincing Tesco to relist our products as we could effectively demonstrate the shopper impact of their decision. The relists have had a ...

Read More

Adams FoodsKaty Ryan, Global Category Director
We have used Shopper Intelligence to reveal the reasons why we see the patterns in our more traditional EPOS and Panel data. Without it we would have never understood the impact of quality of a ...

Read More

Mars Chocolate, FranceSandrine Cuenot, Key Account Manager
The quality of your presentation and the messages delivered about the category have been most appreciated by the audience from our client [major retailer].This presentation gives them reasons and rationales to push the category ...

Read More

Find out more…

Request a demo