Shopper Insights and Research Program
To understand shopper behavior to improve category management and shopper marketing outcomes
Shopper Intelligence is an international, quantitative measurement research program which is based on interviewing shoppers, from all major categories, brands and retailers, in one cost efficient benchmarking process.
Our shopper research program provides neutral, unbiased, comparable data on what category, brand and retail shoppers really want. The information collected can also show how satisfied these shoppers are at a category level in each banner, together with a range of attitude and shopper behavior metrics that drive category management and shopper marketing strategies.
Organised the way a retailer needs to think about the shopper, this data is a powerful enhancement to category planning and drives effective joint working between manufacturer and retailers; for a lower level of investment than custom shopper research. Its complementary to Panel, EPOS and Loyalty Card data which tells you what shoppers are buying, but not why they are buying it.
In today’s world, the demand for improved ROI on shopper marketing is ever increasing. If you are looking for the most effective shopper research toolkit to identify how best to drive brand and category growth, then we invite you to explore our shopper insights program which is the first large scale total market measurement of shopper behavior to provide the most actionable shopper insights available, with benchmarks of your category to all the others and from banner to banner.
A brief introduction to our shopper research program
Dr Brian Harris, Founder
I have been watching the development of the Shopper Intelligence system overseas for a couple of years and It has always seemed to me to be a good way to provide the often missing piece of the category management data set – the voice of the shopper. In every category project we need to understand clearly what the shopper needs and wants…