Blog | Shopper Intelligence

  • The four crucial missing questions (and answers) in Cat Man about Category Role

    The four crucial missing questions (and answers) in Cat Man about Category Role

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  • Is the most important part of the category strategy team away day the lunch?

    Is the most important part of the category strategy team away day the lunch?

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  • Growth: The two drivers of traditional Grocery categories

    Growth: The two drivers of traditional Grocery categories

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  • The less discussed kind of “out of stock”

    The less discussed kind of “out of stock”

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  • Shopper Marketing – think of it as a diversion

    Shopper Marketing – think of it as a diversion

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  • 3 reasons why asking for the Key Takeouts may be wrong

    3 reasons why asking for the Key Takeouts may be wrong

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  • Category Management: Become a trusted advisor – 5 tips to succeed

    Category Management: Become a trusted advisor – 5 tips to succeed

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  • Organic Fruits & Veggies: how to leverage a premium opportunity

    Organic Fruits & Veggies: how to leverage a premium opportunity

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  • Burgers and Retailer sell-in decks, what do they have in common?

    Burgers and Retailer sell-in decks, what do they have in common?

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  • Category Managers. The kind of people the world needs more of.

    Category Managers. The kind of people the world needs more of.

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  • Stop looking for the Killer Insight

    Stop looking for the Killer Insight

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  • From Lock-in to Lockdown: Beer Shopping Behaviour during Covid

    From Lock-in to Lockdown: Beer Shopping Behaviour during Covid

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  • We all cook World Foods on Instagram. But what happens in-store?

    We all cook World Foods on Instagram. But what happens in-store?

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  • Cut the cr*p and be a better storyteller

    Cut the cr*p and be a better storyteller

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  • Do you have real life talks with buyers and brand managers?

    Do you have real life talks with buyers and brand managers?

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  • There are 3 types of category manager. Only one is of real use.

    There are 3 types of category manager. Only one is of real use.

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  • What makes Oral Care and Personal Care unique for retailers?

    What makes Oral Care and Personal Care unique for retailers?

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  • As a Category Manager are you the next CEO or stuck for life?

    As a Category Manager are you the next CEO or stuck for life?

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  • 5 Shopper Insight Fundamentals that still apply today

    5 Shopper Insight Fundamentals that still apply today

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  • How to win UK shoppers in different dairy categories

    How to win UK shoppers in different dairy categories

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  • What Van Halen’s “Jump” teaches us about business

    What Van Halen’s “Jump” teaches us about business

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  • Home Baking shopping trend: capture it by Premium and Innovation

    Home Baking shopping trend: capture it by Premium and Innovation

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  • Why isn’t sales history alone sufficient to understand shoppers?

    Why isn’t sales history alone sufficient to understand shoppers?

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  • 4 types of benchmarking in market research – and when to use them

    4 types of benchmarking in market research – and when to use them

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  • Post-Covid, supermarket shopping will never be the same again

    Post-Covid, supermarket shopping will never be the same again

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  • The three major profitability challenges of online grocery shopping

    The three major profitability challenges of online grocery shopping

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  • Why is being a category manager like being the painter of an Old Master?

    Why is being a category manager like being the painter of an Old Master?

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  • When is just “good”, good enough in market research?

    When is just “good”, good enough in market research?

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  • What’s the shopping mission type we rarely focus on?

    What’s the shopping mission type we rarely focus on?

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  • I think I found the perfect metaphor for starting a business.

    I think I found the perfect metaphor for starting a business.

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  • The one thing AI will never be able to help us with

    The one thing AI will never be able to help us with

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  • Is this the golden rule of shopper insights?

    Is this the golden rule of shopper insights?

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  • We’re all about getting “so what” from data but we can’t get AI to do much to help us!

    We’re all about getting “so what” from data but we can’t get AI to do much to help us!

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  • The power of “autopilot” – how do shoppers really cope with grocery shopping?

    The power of “autopilot” – how do shoppers really cope with grocery shopping?

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  • If we marketers helped get the world into this mess, can we help fix it?

    If we marketers helped get the world into this mess, can we help fix it?

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  • Category Role. Time to update the old classics?

    Category Role. Time to update the old classics?

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  • 80/20: Today’s Insights Reality

    80/20: Today’s Insights Reality

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  • Data Meetings. They usually don’t work well – but what’s the alternative?

    Data Meetings. They usually don’t work well – but what’s the alternative?

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  • “Shopper” is for Cat Man people, not marketers, right?

    “Shopper” is for Cat Man people, not marketers, right?

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  • Think business like a sports coach

    Think business like a sports coach

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  • The Five Guys story – simple learnings for shopper marketers

    The Five Guys story – simple learnings for shopper marketers

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  • What did 300+ USA retail buyers say made for a best practice supplier?

    What did 300+ USA retail buyers say made for a best practice supplier?

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  • Why is objective, quantitative shopper data in proposals and plans so important?

    Why is objective, quantitative shopper data in proposals and plans so important?

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  • 10 things that annoy me in data discussions

    10 things that annoy me in data discussions

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  • Thinking Outside In – the only way to talk to retailers

    Thinking Outside In – the only way to talk to retailers

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  • Three take outs from the “Shopper Brain” Conference, Amsterdam

    Three take outs from the “Shopper Brain” Conference, Amsterdam

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  • Shopper Insights shouldn’t be controlled only by the big guys

    Shopper Insights shouldn’t be controlled only by the big guys

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  • Cheaper and better – the new paradigm of innovation today

    Cheaper and better – the new paradigm of innovation today

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  • Jason Smith interviewed by TMRE TV

    Jason Smith interviewed by TMRE TV

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  • What exactly is Shopper Research for?

    What exactly is Shopper Research for?

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  • The death of the high street. It’s the age-old matter of “traffic” versus “spend”

    The death of the high street. It’s the age-old matter of “traffic” versus “spend”

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  • Balance between simplicity and depth in PowerPoint slides

    Balance between simplicity and depth in PowerPoint slides

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  • What is AI and what does it mean for market research?

    What is AI and what does it mean for market research?

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  • Do we really talk the same language as our customers?

    Do we really talk the same language as our customers?

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  • Infographic: Is online driving even greater shopper promotional buying?

    Infographic: Is online driving even greater shopper promotional buying?

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  • Infographic: How do shoppers behave at Discounters (Aldi)?

    Infographic: How do shoppers behave at Discounters (Aldi)?

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  • BCGs 6th Annual Study of growth leaders in CPG reinforces why we created Shopper Intelligence.

    BCGs 6th Annual Study of growth leaders in CPG reinforces why we created Shopper Intelligence.

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  • Global brands. Local execution. How do smaller companies win?

    Global brands. Local execution. How do smaller companies win?

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  • Has online grocery just scratched the surface of “thinking shopper”?

    Has online grocery just scratched the surface of “thinking shopper”?

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  • “We can’t afford to do category management anymore!”

    “We can’t afford to do category management anymore!”

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  • The nearest thing to a dead cert – how to win the category management battle in 2018

    The nearest thing to a dead cert – how to win the category management battle in 2018

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  • Understanding the true costs and return of shopper research

    Understanding the true costs and return of shopper research

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  • As an industry how do we assess the true value of gondola ends?

    As an industry how do we assess the true value of gondola ends?

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  • The hidden costs and waste of shopper research

    The hidden costs and waste of shopper research

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  • What does “improving shopper satisfaction” actually mean for us?

    What does “improving shopper satisfaction” actually mean for us?

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  • 5 ways your category can lose sales in store

    5 ways your category can lose sales in store

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  • What can we learn about in-store marketing from dating?

    What can we learn about in-store marketing from dating?

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  • Category Managers – would you pay the passenger in front to give you more space?

    Category Managers – would you pay the passenger in front to give you more space?

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  • Why price promotions are the most dangerous of all marketing addictions

    Why price promotions are the most dangerous of all marketing addictions

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  • “System 1 and 2” in shopper research. Let’s not get carried away!

    “System 1 and 2” in shopper research. Let’s not get carried away!

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  • How best to understand online grocery shopping

    How best to understand online grocery shopping

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  • “How Brands Grow”, by Byron Sharp. Some top line implications for Shopper Research.

    “How Brands Grow”, by Byron Sharp. Some top line implications for Shopper Research.

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  • The what and the why. The yin and yang of shopper research.

    The what and the why. The yin and yang of shopper research.

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  • Shopper researchers need more empathy

    Shopper researchers need more empathy

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  • The forces that gave rise to the supermarket will be the same ones that destroy it

    The forces that gave rise to the supermarket will be the same ones that destroy it

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  • “Discounter” – beware the risks of misleading channel names

    “Discounter” – beware the risks of misleading channel names

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  • How do you reduce “wastage” in shopper research?

    How do you reduce “wastage” in shopper research?

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  • What does your retailer want from your shopper research?

    What does your retailer want from your shopper research?

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  • 10 ways to save money on shopper research

    10 ways to save money on shopper research

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  • So, how exactly do you create a Shopper Insight?

    So, how exactly do you create a Shopper Insight?

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  • New logo – not just decorative; it marks a new philosophy

    New logo – not just decorative; it marks a new philosophy

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  • What exactly is “premium”?

    What exactly is “premium”?

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  • Is Shopper Marketing a Waste of Time?

    Is Shopper Marketing a Waste of Time?

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  • Shopper Research Briefs: Good, Bad and Ugly

    Shopper Research Briefs: Good, Bad and Ugly

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  • 5 things that should worry any category manager about the future of margins as online shopping continues to grow

    5 things that should worry any category manager about the future of margins as online shopping continues to grow

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  • Why we should be proud of small changes in category management

    Why we should be proud of small changes in category management

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  • High-value shoppers

    High-value shoppers

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  • Creating the Perfect Research Charts/Slides

    Creating the Perfect Research Charts/Slides

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  • CMA Partnering Group research identifies gap for improved shopper insights on the “path to loyalty”

    CMA Partnering Group research identifies gap for improved shopper insights on the “path to loyalty”

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  • The future of on line grocery shopping: implications of our new research

    The future of on line grocery shopping: implications of our new research

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  • Ahold CEO endorses our philosophy?

    Ahold CEO endorses our philosophy?

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  • Aldi explore premiumisation in Australia – new pics

    Aldi explore premiumisation in Australia – new pics

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  • Driving insights from Data

    Driving insights from Data

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  • “Bad Range; Good Range” – Optimizing Assortment – a far from black and white matter?

    “Bad Range; Good Range” – Optimizing Assortment – a far from black and white matter?

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  • An insight about insights from Darwin?

    An insight about insights from Darwin?

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  • Are half your Shopper Research recommendations misleading? ….the search for Significance

    Are half your Shopper Research recommendations misleading? ….the search for Significance

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  • Top 10 secrets for more effective Shopper Research

    Top 10 secrets for more effective Shopper Research

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  • A new model for Category “Role” thinking

    A new model for Category “Role” thinking

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  • Research and the Reptilian Brain

    Research and the Reptilian Brain

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  • So what happens when your Brand is out of stock?

    So what happens when your Brand is out of stock?

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  • The tough part of shopper marketing thinking?

    The tough part of shopper marketing thinking?

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