Can I add my own questions?

Yes. We encourage you to look at our standard benchmarking questions and identify any issues that may be topical or unique to your category or business that we can add. We see our programs as being 90% standard and 10% customised. Two areas of customisation that clients have found particularly useful is in adding category specific shopper segmentations (types of shoppers) and/or asking extra questions about intended usage/occasion/users that are more relevant to the specifics of a category. If you are pursuing already identified strategies, we can add tracking measures in our questionnaire to measure these for you, or any new or topical issues you’d like specific input on.

By | 2017-06-03T12:27:49+00:00 June 3rd, 2017|