Expanding in 2020 to cover even more categories online and in the discounters

Now also covering…

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What Our Clients Say

“Shopper Intelligence insights made a great difference to CCEP’s understanding of shopper perceptions on soft drinks in Grocery at the front of store. We used the Shopper Intelligence insights to highlight 3 top shopper satisfaction attributes to revive Tesco front of store and were able to achieve results directly with Tesco”

Yasmine Henry • Coca-Cola European Partners - Business Intelligence Manager

“Shopper Intelligence has been a valuable resource for our shopper and sales teams, helping us better understand the roles of our categories versus others through the eyes of shoppers across different retailer channels.

Providing some of the why’s behind the behaviors, we’ve used the comprehensive information from SI with other data to guide our strategic thinking and recommendations for layout and assortment; successfully sell-in new items at retail; and increase our organizational understanding of the shopper overall. It’s a robust, workhorse in our shopper knowledge toolbox.

Paraphrasing one of our sales leaders: I never visit my retail partner these days without ‘Shopper Intelligence’ in my back pocket!”

John Pfalzgraf • Director of Consumer Knowledge, Georgia-Pacific Consumer Products

“During strategic planning discussions with our customers we identified key opportunities to grow the Fruity wine category.

Shopper Intelligence gave Brown Brothers key insights showing the high expandability of Moscato consumption, (highest ranked wine varietal) which was ranking close to Cider. Shopper demand for new flavours, types and formats in Moscato were compelling.

Our key out-take, as market leader and producer of Australia’s favourite Moscato we needed to change the game, lead innovation & elate consumers in the Moscato arena.”

Rachel Estlin • Founder, Marketing Manager, Brown Brothers Wine

“Shopper Intelligence is well embedded across the business at Coles. It is a key component in our suite of insights driving Customer and Category planning and is hard-wired into category level templates that Category Managers use to make decisions everyday (e.g. range reviews)”

David Brown • Category Insights Manager – Grocery Food, Coles Supermarkets
“The unique data and insight we receive from Shopper Intelligence was vital in convincing Tesco to re-list our products as we could effectively demonstrate the shopper impact of their decision. The relists have had a significant positive impact on the category and a clear return on our investment.”
Julian Cooke • Head of Category Management, Quorn Foods

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Shopper Intelligence is the largest international program of systematic shopper insights. In 2018 we will carry out 750,000 individual shopper interviews in 20 countries

We run Industry wide programs in 7 countries and can measure in any other country to your specific brief

Current USA coverage

Shopper intelligence table of retailers broken down by category
To see the sample by each retailer and category click here

All Channels

(Nationals, Regionals, Club, Mass, Convenience, On line, Discounters, Pharmacy)

Want to find out more about Shopper Intelligence?

Click on the image below to watch our one minute explainer video

“Shopper Intelligence is the authoritative voice of the UK shopper generating rich insights that matter to Categories and Brands, Suppliers and Retailers” 


Objective. Comparable. Store-Wide Data.

Build better category plans based on facts about how shoppers make choices.