About

Born from industry frustration. Built to fix it

Born from industry frustration.
Built to fix it

Shopper Intelligence was founded by former Unilever category management expert Roger Jackson and ex-Tesco researcher Simon Ford. Back in 2005, while working together on consulting projects focused on category growth, they kept running into the same problem: the data available was consistently missing what really mattered. And this wasn’t just a one-off issue — it was happening across every category they looked at.

They quickly realised the industry’s approach to shopper insight was fundamentally flawed. Everyone was running their own research, in their own way, with inconsistent methods and limited value. It was chaotic, inefficient, and expensive — and worse, it still left teams in the dark about what shoppers actually thought or did.

So they built Shopper Intelligence —

a smarter, more unified solution designed to save brands and retailers time and money, while delivering deeper, more actionable insights into
shopper behaviour.

It’s rare to find a solution that’s better, faster and more cost-effective — but that’s exactly what SI set out to achieve.

Our Secret Sauce:

Comparisons that
unlock clarity

If you’re new to Shopper Intelligence, this might just be your lightbulb moment. Unlike one-off research projects, our approach gives you something much more powerful — the ability to compare. Because we measure the entire store, across all major retailers, in a single unified program, we can reveal side-by-side comparisons that bring real context to your data.

And that’s where the insights truly come alive.

Seeing how your category performs in relation to others, or how one retailer differs from another, uncovers the “a-ha” moments and drives the real “so what.” It’s especially powerful when suppliers engage with retailers — because no category operates in a vacuum. Each one plays its part in the broader store experience. And understanding that bigger picture? That’s where the value lies.

From insight to action — all year round

From Insight To Action —
All Year Round

Shopper Intelligence isn’t a one-off report that gets filed away and forgotten. Built to be used continuously — week in, week out — by teams across your organisation.

Because our syndicated approach is ongoing, we’ve invested in powerful, user-friendly cloud-based tools that give your team instant access to insights, whenever they need them. The result? Shopper Intelligence becomes part of your regular workflow — as essential as any of your other continuous data sources.

Our goal is simple: every meeting, every decision, should be guided not just by what shoppers did, but why they did it. We call that putting the shopper at the heart of the conversation — and it’s the key to unlocking the “what next.”

Once your team understands how to navigate our platform, it becomes a natural extension of their skillset. And of course, our experienced support team is always available to help along the way.

worldwide

From Australia to the world

From Australia
to the world

We started out in Australia, but we soon realised the same shopper insight challenges were global. That’s why we expanded beyond our home market in 2011 — and by 2017, we’d launched in the U.S.

Today, we run syndicated programs in a wide range of countries, supporting better collaboration between retailers and suppliers. Need coverage in a market we’re not yet in? We can make it happen.