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About Phil Hawkins

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So far Phil Hawkins has created 4 blog entries.

Post-Covid, supermarket shopping will never be the same again

2020-09-17T20:50:33+01:00April 15th, 2020|Views|

I hear a lot of chat about how the current virus situation will change everything. Surely a worldwide life-changing phenomenon like this will see the world fundamentally altered, and retail will be at the leading edge of that? I doubt it. There is a real danger of disappearing down over-reaction rabbit holes. To balance the

The three major profitability challenges of online grocery shopping

2020-04-06T11:09:06+01:00April 6th, 2020|Views|

There is endless discussion about the growth of online grocery shopping. The virus pandemic is going to give it a kick start as well, even after the short term motivations end. But simply persuading shoppers to do something unfamiliar that makes their life “easier” isn’t really the main challenge. The bigger problem to solve is

Why is being a category manager like being the painter of an Old Master?

2020-03-27T09:54:38+00:00March 24th, 2020|Views|

I watched a fascinating documentary the other day. It was all about why certain paintings were judged as being “masterpieces” while others painted at the same time over a very similar standard (by any objective measure) remained relatively unknown. Painting A became worth $50m, Painting B $200k at best. The conclusions of the 1-hour program

When is just “good”, good enough in market research?

2020-03-28T13:54:20+00:00March 2nd, 2020|Views|

In market research, we are a dedicated bunch. Passionate about insights, hot on methodologies. Keen to make a real business impact. But we’re human too. We like to try cool new things. We want to be a hero to our organization. We want to do something different from those that went before… Put these things