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About Phil Hawkins

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So far Phil Hawkins has created 1 blog entries.

“Shopper” is for Cat Man people, not marketers, right?

By | 2019-06-03T15:31:04+00:00 June 3rd, 2019|Views and insights|

We talk to CPG companies about shopper insights day in day out. We are used to rooms filled with “category” people, and indeed salespeople. But it's amazing how rarely brand managers come along. I think the shorthand or even subliminal implication to marketing departments is that talking shopper is about retailers, selling, more about execution,