eszter.takacs

About Eszter Takacs

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So far Eszter Takacs has created 4 blog entries.

What Van Halen’s “Jump” teaches us about business

2020-10-07T19:22:54+01:00October 7th, 2020|Views|

Van Halen. Jump. Great Song. One of the greatest. But what does it teach us about business? More than you’d think! Let me explain. Bear with me (by the way it helps to listen along for full value for money). At the get go, it’s like a start-up company. It has to punch through

How to win UK shoppers in different dairy categories

2020-09-08T16:58:44+01:00September 8th, 2020|Category Management, Shopper behaviour, Insights|

Dairy is a versatile department. Categories that sit side by side play very different roles for shoppers and for retailers. By comparing categories, we better inform our category management strategies. Using the latest shopper insights from Shopper Intelligence UK's recent survey (June-August 2020) here we shall focus on two categories within Dairy: Yoghurts vs.

Home Baking shopping trend: capture it by Premium and Innovation

2020-09-09T10:51:24+01:00August 28th, 2020|Category Management, Shopper behaviour, Insights|

Home Baking - a new trend with need for innovation  After the sudden rise of cooking at home resulting from the initial lockdown measures, consumers are returning to old habits and we see this trend returning to pre-lockdown levels. However, the opportunity still exists for brands and retailers to retain trialists of the home

What’s the shopping mission type we rarely focus on?

2020-08-24T20:26:45+01:00February 21st, 2020|Views|

I hear more and more often about the need for shopper marketers and category managers to think about shopping missions as the underlying construct for their plans. I totally agree. Brand managers think “consumer needs” to build their thinking. Shopping mission is a kind of the shopping equivalent. Of course, at the macro level,