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What is AI and what does it mean for market research?

By |2018-09-14T09:37:54+01:00September 7th, 2018|Views and insights|

I was at the “StockTech” conference in Stockholm this week, and lots of the talk was about AI. Input from lots of gaming companies, Google, startups, and many other people in jeans and sneakers. Wasn’t my usual habitat but exciting to see just what’s around the corner in many business sectors.  I thought I would

Infographic: Is online driving even greater shopper promotional buying?

By |2018-07-19T10:17:41+01:00July 19th, 2018|Views and insights|

For the first time, the unique Shopper Intelligence database can produce a robust and thorough comparison of how shoppers approach an online shopping “trip” compared to a physical store. This data (see infographic) compares ‘000s of traditional supermarket visits with Amazon and Walmart.com purchase occasions. We can look at this category by category, retailer by

Infographic: How do shoppers behave at Discounters (Aldi)?

By |2018-07-18T13:49:18+01:00July 18th, 2018|Views and insights|

In this infographic built from Shopper Intelligence’s unique database of interviews from thousands of shoppers across the USA, measured retailer by retailer, category by category, we look at what’s different about the emerging “discounter” channel. Everyone knows how strong the price image of Aldi is, and its limited range of mainly own brands, but using

Global brands. Local execution. How do smaller companies win?

By |2018-06-19T13:21:17+01:00June 19th, 2018|Views and insights|

The dynamic in global CPG firms are now well established. Invest in the biggest global brands where centralised planning around NPD and advertising can achieve scale and cost efficiencies. But let operational companies in each market focus on executing plans with local retailers using “localised marketing” including the full range of category management work. But

“We can’t afford to do category management anymore!”

By |2018-05-24T09:50:23+01:00May 24th, 2018|Views and insights|

I was chatting with a senior industry individual recently. His thesis was that as retailer competition is driven in part by the so-called “Discounters” (read our blog - “Discounter”), that meant that supplier-retailer relationships were increasingly about getting to the lowest possible “no frills” price, which meant, in turn, drastic cutting of any non-essential overhead