Dairy is a versatile department. Categories that sit side by side play very different roles for shoppers and for retailers. By comparing categories, we better inform our category management strategies. Using the latest shopper insights from Shopper Intelligence UK's recent survey (June-August 2020) here we shall focus on two categories within Dairy: Yoghurts vs.
Home Baking - a new trend with need for innovation After the sudden rise of cooking at home resulting from the initial lockdown measures, consumers are returning to old habits and we see this trend returning to pre-lockdown levels. However, the opportunity still exists for brands and retailers to retain trialists of the home
Don’t do it Yes, the very first question is whether its really worth it. Are you going to be able to turn any new insights into business gains? No one should do research just to “find things out”. Look at what you already know A variant of 1, but maybe you already know the answers.