Shopper Marketing – think of it as a diversion Three things you need to understand to improve return on shopper investment. Your target shoppers are coming to the store, category or fixture with a purpose in mind. Implicitly or explicitly, they buy because they are meeting a need. One already considered (tea for the
Shopper Research: 3 reasons why asking for the Key Takeouts may be wrong We recently delivered a huge Shopper Intelligence project for a client where, I calculated, the data set created approached nearly 500,000 data points at the first “cut”. This wasn’t some Leviathon developed based on traffic measurement or social media. This is
Organic Fruit & Vegetables: A big opportunity for Premium and NPD, with the right focus A surge in demand from locked-down shoppers helped sales of organic produce in the UK rise by 12.6% to £2.79bn in 2020 – the category’s highest growth level in 15 years, according to The Grocer. This presents a big opportunity
These insights about beer shopping behaviour were first published as part of The Grocer's Alcohol Category Report 2020. From Lock-in to Lockdown: changes in Beer Shopping Behaviour during Covid Corona anyone? This may have sounded like a tasteless joke as we entered this pandemic. Yet, somewhat ironically, the Mexican lager brand has seen a
We all cook World Foods on Instagram. But what happens in-store? These insights were first published as part of The Grocer's World Foods Category Report 2020 (Nov 2020). Figures have been updated to reflect our most recent data. Do you miss eating out during the pandemic? Dream about your favourite restaurant's flavours - let
Shoppers heavily rely on promotions We see a heavy reliance on promotions and shoppers certainly notice it! 30% of shoppers claim to buy on promotions in the Oral Care, Personal Care and Toiletries department. The store average (across 165 FMCG categories) is only 23%. Despite this promotional awareness, it
About the author: Bill Bean is Vice President of Insights and Research at Shopper Intelligence USA. He is a nationally recognized American senior marketing executive with expertise in marketing analytics, shopper insights and innovative tech solutions in shopper research. This article was first published in Quirk's Media in July/August 2020, posted here with permission.
Dairy is a versatile department. Categories that sit side by side play very different roles for shoppers and for retailers. By comparing categories, we better inform our category management strategies. Using the latest shopper insights from Shopper Intelligence UK's recent survey (June-September 2020) here we shall focus on two categories within Dairy: Yoghurts vs.
Home Baking - a new trend with need for innovation After the sudden rise of cooking at home resulting from the initial lockdown measures, consumers are returning to old habits and we see this trend returning to pre-lockdown levels. However, the opportunity still exists for brands and retailers to retain trialists of the home
Don’t do it Yes, the very first question is whether its really worth it. Are you going to be able to turn any new insights into business gains? No one should do research just to “find things out”. Look at what you already know A variant of 1, but maybe you already know the answers.