Insights

Organic Fruits & Veggies: how to leverage a premium opportunity

2021-07-05T16:15:11+01:00July 5th, 2021|Category Management, Shopper behaviour, Insights|

Organic Fruit & Vegetables: A big opportunity for Premium and NPD, with the right focus A surge in demand from locked-down shoppers helped sales of organic produce in the UK rise by 12.6% to £2.79bn in 2020 – the category’s highest growth level in 15 years, according to The Grocer. This presents a big opportunity

From Lock-in to Lockdown: Beer Shopping Behaviour during Covid

2021-03-25T14:29:53+00:00March 24th, 2021|Category Management, Shopper behaviour, Insights|

These insights about beer shopping behaviour were first published as part of The Grocer's Alcohol Category Report 2020. From Lock-in to Lockdown: changes in Beer Shopping Behaviour during Covid Corona anyone? This may have sounded like a tasteless joke as we entered this pandemic. Yet, somewhat ironically, the Mexican lager brand has seen a

We all cook World Foods on Instagram. But what happens in-store?

2021-02-16T10:33:07+00:00February 15th, 2021|Category Management, Shopper behaviour, Insights|

We all cook World Foods on Instagram. But what happens in-store? These insights were first published as part of The Grocer's World Foods Category Report 2020 (Nov 2020). Figures have been updated to reflect our most recent data. Do you miss eating out during the pandemic? Dream about your favourite restaurant's flavours - let

What makes Oral Care and Personal Care unique for retailers?

2021-01-29T17:48:25+00:00December 29th, 2020|Category Management, Insights|

Shoppers heavily rely on promotions We see a heavy reliance on promotions and shoppers certainly notice it! 30% of shoppers claim to buy on promotions in the Oral Care, Personal Care and Toiletries department. The store average (across 165 FMCG categories) is only 23%. Despite this promotional awareness, it

5 Shopper Insight Fundamentals that still apply today

2021-01-11T09:53:41+00:00October 27th, 2020|Category Management, Shopper behaviour, Insights|

About the author: Bill Bean is Vice President of Insights and Research at Shopper Intelligence USA. He is a nationally recognized American senior marketing executive with expertise in marketing analytics, shopper insights and innovative tech solutions in shopper research. This article was first published in Quirk's Media in July/August 2020, posted here with permission.

How to win UK shoppers in different dairy categories

2020-11-05T12:26:20+00:00October 26th, 2020|Category Management, Shopper behaviour, Insights|

Dairy is a versatile department. Categories that sit side by side play very different roles for shoppers and for retailers. By comparing categories, we better inform our category management strategies. Using the latest shopper insights from Shopper Intelligence UK's recent survey (June-September 2020) here we shall focus on two categories within Dairy: Yoghurts vs.

Home Baking shopping trend: capture it by Premium and Innovation

2020-09-09T10:51:24+01:00August 28th, 2020|Category Management, Shopper behaviour, Insights|

Home Baking - a new trend with need for innovation  After the sudden rise of cooking at home resulting from the initial lockdown measures, consumers are returning to old habits and we see this trend returning to pre-lockdown levels. However, the opportunity still exists for brands and retailers to retain trialists of the home

10 ways to save money on shopper research

2020-08-31T08:24:57+01:00September 7th, 2017|Shopper behaviour, Insights|

Don’t do it Yes, the very first question is whether its really worth it. Are you going to be able to turn any new insights into business gains? No one should do research just to “find things out”. Look at what you already know A variant of 1, but maybe you already know the answers.