News

New logo – not just decorative; it marks a new philosophy

2017-08-16T17:15:26+01:00August 16th, 2017|News, Views|

I am pleased to announce the adoption by Shopper Intelligence of a new global brand identity. What’s the point of this? Well, when we started the business a few years ago we thought that the basic concept of measuring for shopper satisfaction for supermarket categories was a fairly simple idea: to plug an obvious gap