Why is objective, quantitative shopper data in proposals and plans so important?
10 things that annoy me in data discussions
Thinking Outside In – the only way to talk to retailers
Three take outs from the “Shopper Brain” Conference, Amsterdam
Shopper Insights shouldn’t be controlled only by the big guys
Cheaper and better – the new paradigm of innovation today
Jason Smith interviewed by TMRE TV
What exactly is Shopper Research for?
The death of the high street. It’s the age-old matter of “traffic” versus “spend”
Balance between simplicity and depth in PowerPoint slides