“This is rapidly becoming one of the tools that suppliers simply would not be able to live without if they want to succeed”

"SI gives you something fresh and useful that the retailer doesn’t already know insight wise, so you can add value for your buyer and build that trusted relationship"

“I’ve always believed that the idea of having a ‘Category Role’ for each category was a breakthrough concept that Category Management brought to retail decision making. It’s great that Shopper Intelligence now adds objective shopper-led metrics to this crucial discussion.”

"We used the Shopper Intelligence insights to highlight 3 top shopper satisfaction attributes to revive Tesco front of store — and were able to achieve results directly with Tesco."

"Shopper Intelligence has been central to growing our retailer relationships and category partnerships, cementing our position as a category-leading supplier. The insight and data have become a key pillar of decision-making across multiple areas of the business, from brand and product planning through to customer strategy."

"Having an objective third-party who spoke with total confidence on the category – not to sell, but to inform – is a hugely empowering dynamic for both customer and supplier."

"Shopper Intelligence forms a key part of how we’re prioritising and measuring our efforts. It’s also been instrumental in identifying and activating some important category initiatives with some of our biggest customers."

"Brand purpose must come from Shopper Insight. If we focus on the shopper need, we know we’ll get it right. Real commercial success over the past 8 years at LMG has come from real collaboration, like what we’ve done with Shopper Intelligence, over a very long period."

"I wanted to call out how useful I find the Shopper Intelligence tool. If I could only have two data sources, Nielsen and Shopper Intelligence would be the ones I would go to! SI is by far the most superior source in terms of why shoppers act how they do in store, and complemented with EPOS, delivers a rich source of insight that helps inform critical business decisions. We frequently use SI with senior stakeholders in our key retailers, enabling us to position ourselves as category leaders and inform their strategy"

"Thank you for the work you did on Tesco for me, this has been so helpful in building our Tesco strategy and engaging them with our category initiatives!"