Sponsorship of any specific category gives you all the detail for that category plus the measures for the immediate “department”, e.g. for Shampoo you get All health and beauty as the comparison benchmark) and the total store (all category) benchmark. You will get all retailers split out, plus any other additional banners you have asked for in the sample. You can also get benchmarks for retailer “groups” e.g. “all small stores” or “big box stores” and channel composites like “Drug” or “Club” stores. In additional to all this, a client can purchase additional category benchmarks at half the price of “your” categories. We also invite clients to think about using specific one off benchmarks in the wider data set on an ad hoc basis during project work for a modest additional fee(without having to buy the whole data set for any such category).