US Shopper Satisfaction Report 2026

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The Team

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Expert support, every step
of the way

Our data comes with the backing of experienced category management specialists. Data enthusiasts who have walked in your shoes: in suppliers developing proposals and discussing solutions with retailer partners, and/or inside retailers driving growth with insights.

Yes, we have self-service software; but we are always on hand to pitch-in to help.

the team

Country-specific coverage & subscription costs

For information on our coverage and subscription costs in any country, please contact the relevant country manager below or contact us for help in countries not listed.

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GLOBAL
 ROGER JACKSON

CEO

Following a career in CPG in the UK (Unilever, UB, Kraft), covering marketing, sales and category management, he spent several years in his own consulting firm across UK and Australia. Founding Shopper Intelligence in 2007 with Simon Ford, he has since taken the concept across the world, to build the world’s largest (and only) systematic system of direct shopper measurement for supermarkets.

Contact Roger
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AUSTRALIA & NEW ZEALAND
 SIMON FORD

Managing Director

Simon’s deep retail insights experience is founded on 7 years as Head of Insight at Tesco, and previously he was in client service at Kantar. Operating since 2008, our programs are well known in Australia and New Zealand





Contact Simon
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USA
 JASON SMITH

Managing Director

Based in Chicago, Jason joined Shopper Intelligence in 2018 to lead our US program. Prior to SI, Jason led the North America category management team at dunnhumby, and he also led category management teams at Hormel Foods & Colgate-Palmolive.




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UK
 CHRIS ADKINS

Managing Director

Joined Shopper Intelligence in 2011 to lead the UK program. Previously Chris was Shopper Insights Manager at Kraft (now Mondelez), and he previously worked in category management at Mars and Coke.

Contact Chris
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IRELAND
 CAROLINE REID

Country Manager

Caroline joined Shopper Intelligence in 2022. She's worked in FMCG in Ireland for 13 years - first in suppliers (Mondelez and Pepsi Co.) and then in a retailer (Tesco Ireland).

Contact Caroline
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FRANCE
 LAURENT VALENSI

Director

Laurent had research roles in leading companies like Yoplait (General Mills) and Nestle, followed by leadership of in-store marketing agency Mediaperformances. He leads SI since 2012.

Contact Laurent
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CANADA
 BRETT CULLEN

Country Manager

Brett Cullen joined Shopper Intelligence in 2018 and is leading the Canadian program. Prior to SI, Brett managed the Eastern USA business for Maple Leaf Foods and held various roles in both Sales and Category Management.


Contact Brett
João Pentagna

BRAZIL
 JOÃO PENTAGNA

Country Manager

Based in Brazil, João has 20 years of FMCG experience in Sales, Trade Marketing, and Marketing roles at companies such as Mondelez and Bic. His expertise lies in transforming shopper insights into actionable plans that drive sell-out growth and category development.

Contact João
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ASIA
 JAKE SHEPHERD

Managing Director

Based in Singapore, Jake has worked with retailers and brands in Asia for over 10 years delivering strategic category management insight at Nielsen IQ and GfK. His expertise is in creating dialogues between retailers and suppliers which solve strategic challenges to create growth.

Contact Jake
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Join over 100 retailers and CPG firms that already subscribe to this systematic source
of the causal factors behind what shoppers buy
Join over 100 retailers and CPG firms that already subscribe to this systematic source of the causal
factors behind what shoppers buy
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Testimonials

What our clients say about us

What our clients say
about us

Our clients use our shopper insights to drive real results—from improving front-of-store execution to boosting category performance.

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“This is rapidly becoming one of the tools that suppliers simply would not be able to live without if they want to succeed”
Yelena Idelchik Director of Shopper Insights, North America - Kenvue
"SI gives you something fresh and useful that the retailer doesn’t already know insight wise, so you can add value for your buyer and build that trusted relationship"
Andy PageHasbro, Perfect Store Lead – EMEA
“I’ve always believed that the idea of having a ‘Category Role’ for each category was a breakthrough concept that Category Management brought to retail decision making. It’s great that Shopper Intelligence now adds objective shopper-led metrics to this crucial discussion.”
Dr Brian Harris(original creator category management concept)
"We used the Shopper Intelligence insights to highlight 3 top shopper satisfaction attributes to revive Tesco front of store — and were able to achieve results directly with Tesco."
Yasmine HenryBusiness Intelligence Manager, Coca-Cola European Partners
"Shopper Intelligence has been central to growing our retailer relationships and category partnerships, cementing our position as a category-leading supplier. The insight and data have become a key pillar of decision-making across multiple areas of the business, from brand and product planning through to customer strategy."
Lauren WhelanCommercial Director, DMC Foods
"Having an objective third-party who spoke with total confidence on the category – not to sell, but to inform – is a hugely empowering dynamic for both customer and supplier."
Benjamin CullHead of Marketing, Endeavour Consumer Health, EBOS Group Ltd
"Shopper Intelligence forms a key part of how we’re prioritising and measuring our efforts. It’s also been instrumental in identifying and activating some important category initiatives with some of our biggest customers."
Jeremy ZondagTrade and Revenue Management Lead, Sanofi
"Brand purpose must come from Shopper Insight. If we focus on the shopper need, we know we’ll get it right. Real commercial success over the past 8 years at LMG has come from real collaboration, like what we’ve done with Shopper Intelligence, over a very long period."
Damien PageGeneral Manager, Merchandise & Marketing, LMG
"I wanted to call out how useful I find the Shopper Intelligence tool. If I could only have two data sources, Nielsen and Shopper Intelligence would be the ones I would go to! SI is by far the most superior source in terms of why shoppers act how they do in store, and complemented with EPOS, delivers a rich source of insight that helps inform critical business decisions. We frequently use SI with senior stakeholders in our key retailers, enabling us to position ourselves as category leaders and inform their strategy"
UK Category DirectorLeading FMCG supplier
"Thank you for the work you did on Tesco for me, this has been so helpful in building our Tesco strategy and engaging them with our category initiatives!"
UK Category DirectorLeading FMCG supplier
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Influence category decisions
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