Our Global Team


Roger Jackson
Roger JacksonCEO
Following brand supplier roles in marketing and sales in Kraft Foods, United Biscuits and Unilever, Roger worked in his Cat Man consultancy and The Partnering Group before founding Shopper Intelligence.


Bill Bean
Bill BeanEVP Research
A legend in our field, Bill has been Global Head of Shopper Research at Colgate and Head of Shopper Insights at PepsiCo, Miller Coors and Kraft. His early career experience included Nielsen and IRI.

Global + Ireland

Colm Rooney
Colm RooneyDirector Ireland, VP Global Client Dev
Dublin based, Colm launched our rapidly growing Irish program in 2017. Previously he worked in global client development for The Advantage Group, and GS1 both in Ireland and Canada.


Jason Smith
Jason SmithManaging Director
Prior to joining Shopper Intelligence, Jason worked in client facing roles at Dunnhumby and Incontext, following a succession of category management roles at Hormel and Colgate.


Chris Adkins
Chris AdkinsManaging Director
Joined Shopper Intelligence in 2011 to lead the UK program. Previously Chris was Shopper Insights Manager at Kraft (now Mondelez), and he previously worked in category management at Mars and Coke.


Simon Ford
Simon FordManaging Director
Simon’s deep retail insights experience is founded on 7 years as Head of Insight at Tesco, and previously he was in client service at Kantar. Operating since 2008, our programs are well known in Australia.


Laurent Valensi
Laurent ValensiDirector
Laurent had research roles in leading companies like Yoplait (General Mills) and Nestle, followed by leadership of in-store marketing agency Mediaperformances. He leads SI since 2012.


Kelly McGinnis
Kelly McGinnisPresident
Kelly he held insights and category leadership roles in Conagra and PepsiCo. He launched SI in Canada in 2015 following a number of years running Lucros, his Cat Man consulting firm.

Gulf (UAE, Saudi Arabia)

Iain Buscombe
Iain BuscombeRegional Manager
Iain’s background is within alcohol, covering a range of commercial and marketing roles for Pernod Ricard, Heineken and Diageo. He joined the team in 2020 to launch SI in the Gulf Region.

New Zealand

Andrew Arnold
Andrew ArnoldSenior Insights Director
With 20 years of experience in FMCG, Andrew has worked in sales and insights roles like Red Bull, Gordon & Gotch and Energizer. He has led teams to develop insight led strategies for category growth.

The Netherlands

Mark de Jong
Mark de JongManaging Director
Mark has a strong track record in the field of successfully leading national and international commercial business units in the marketing research/CPG industry. He has previously spent 14 years at Nielsen.

South Africa

Warwick Corder
Warwick CorderManaging Director
Warwick has spent 7 years with Nielsen South Africa, and is involved in a number of Media and Marketing Service businesses, as well as being Country Manager of the Advantage Group.

Some of our Global Clients

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