Project Description

Monthly Metrics #7 – Category Impact Matrix

Category Impact Matrix
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  • Does your category drive traffic to the store?
  • Boost profit?
  • Build the basket?
  • Or is it a Hero category?

From this Monthly Metrics you’ll find out:

  1. How to view your category’s role in a total store context?
  2. What are the 4 Category Impact roles?
  3. What 4P actions can you take based on your category impact role?

 This month we look at the impact your category has in-store, with a case study (real data, UK 2020).

Download other shopper insights and our previous Monthly Metrics from our Resources section.