Project Description

Monthly Metrics #8 – Catering to the occasion

Catering to the occasion
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This month we are asking:

    1. What are the key occasions for the category, and which should you target?
    2. Who are your target occasion shoppers and how do you target them?
    3. How can you target and develop new occasions for your category?

Download other shopper insights and our previous Monthly Metrics from our Resources section.