Shopper profiles of the UK’s 7 key retailers
Tesco, Sainsbury’s, Asda, Morrisons, Waitrose, Aldi and Lidl
- Who are their shoppers? (Shopper profiles)
- How do they shop? (Path to purchase, shopping behaviour)
- What do they buy? (Drivers of purchase)
- Why do they shop there? (Satisfaction and priorities)
Download this free PDF Retailer snapshot.