Project Description

UK retailers: shopper profiles

Shopper profiles of the UK’s 7 key retailers

Shopper profile of the 7 main UK retailers

Tesco, Sainsbury’s, Asda, Morrisons, Waitrose, Aldi and Lidl

  • Who are their shoppers? (Shopper profiles)
  • How do they shop? (Path to purchase, shopping behaviour)
  • What do they buy? (Drivers of purchase)
  • Why do they shop there? (Satisfaction and priorities)

Download this free PDF Retailer snapshot.

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