Project Description

UK retailers: shopper profiles

Shopper profiles of the UK’s 7 key retailers

Shopper profile of the 7 main UK retailers

Tesco, Sainsbury’s, Asda, Morrisons, Waitrose, Aldi and Lidl

  • Who are their shoppers? (Shopper profiles)
  • How do they shop? (Path to purchase, shopping behaviour)
  • What do they buy? (Drivers of purchase)
  • Why do they shop there? (Satisfaction and priorities)

Download this free PDF Retailer snapshot.

Interested in more? Watch our webinar or download the report about how COVID impacts shopper behaviour and how brands and retailers can adjust.

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