US Shopper Satisfaction Report 2026

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shopper insights

Retailers

Make faster, smarter
decisions based on shopper centric insights

There is a lot of pressure in retail. Time is tight. Everything is urgent.

We help you prioritize with data at your fingertips on what your customers truly care about, week in week out, category by category.

How do we benefit a Retailer?
shopper insights

Why Shopper Intelligence makes sense for retailers:

Make critical decisions, better. Faster.

In retail, speed matters. Shopper Intelligence gives you instant, year-round access to the customer insights you need to make the right decisions — fast.

Be accountable to the shopper - in every category

You might already run customer satisfaction surveys — but
Shopper Intelligence goes wider and deeper. Our large-scale, unbiased data reveals what shoppers truly think and want, across every category and competitor.

Benchmarking powers the “so what”

“We already have our own shopper data.” That’s valuable — but it only tells part of the story. Shopper Intelligence gives you insights across all major retailers, so you can benchmark your performance and see how you truly compare.

Use your budget better

Co-funded by suppliers, Shopper Intelligence offers you enterprise-level insights for a fraction of what you’d pay any other way.

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CATEGORY INSIGHTS

Understanding the drivers
of category performance
across the store

Show me how

Testimonials

What our clients say about us

What our clients say
about us

Our clients use our shopper insights to drive real results—from improving front-of-store execution to boosting category performance.

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“This is rapidly becoming one of the tools that suppliers simply would not be able to live without if they want to succeed”
Yelena Idelchik Director of Shopper Insights, North America - Kenvue
"SI gives you something fresh and useful that the retailer doesn’t already know insight wise, so you can add value for your buyer and build that trusted relationship"
Andy PageHasbro, Perfect Store Lead – EMEA
“I’ve always believed that the idea of having a ‘Category Role’ for each category was a breakthrough concept that Category Management brought to retail decision making. It’s great that Shopper Intelligence now adds objective shopper-led metrics to this crucial discussion.”
Dr Brian Harris(original creator category management concept)
"We used the Shopper Intelligence insights to highlight 3 top shopper satisfaction attributes to revive Tesco front of store — and were able to achieve results directly with Tesco."
Yasmine HenryBusiness Intelligence Manager, Coca-Cola European Partners
"Shopper Intelligence has been central to growing our retailer relationships and category partnerships, cementing our position as a category-leading supplier. The insight and data have become a key pillar of decision-making across multiple areas of the business, from brand and product planning through to customer strategy."
Lauren WhelanCommercial Director, DMC Foods
"Having an objective third-party who spoke with total confidence on the category – not to sell, but to inform – is a hugely empowering dynamic for both customer and supplier."
Benjamin CullHead of Marketing, Endeavour Consumer Health, EBOS Group Ltd
"Shopper Intelligence forms a key part of how we’re prioritising and measuring our efforts. It’s also been instrumental in identifying and activating some important category initiatives with some of our biggest customers."
Jeremy ZondagTrade and Revenue Management Lead, Sanofi
"Brand purpose must come from Shopper Insight. If we focus on the shopper need, we know we’ll get it right. Real commercial success over the past 8 years at LMG has come from real collaboration, like what we’ve done with Shopper Intelligence, over a very long period."
Damien PageGeneral Manager, Merchandise & Marketing, LMG
"I wanted to call out how useful I find the Shopper Intelligence tool. If I could only have two data sources, Nielsen and Shopper Intelligence would be the ones I would go to! SI is by far the most superior source in terms of why shoppers act how they do in store, and complemented with EPOS, delivers a rich source of insight that helps inform critical business decisions. We frequently use SI with senior stakeholders in our key retailers, enabling us to position ourselves as category leaders and inform their strategy"
UK Category DirectorLeading FMCG supplier
"Thank you for the work you did on Tesco for me, this has been so helpful in building our Tesco strategy and engaging them with our category initiatives!"
UK Category DirectorLeading FMCG supplier

Shoppers are more than just transactions.
They’re people. So, let’s talk to them

Shoppers are more than
just transactions.
They’re people.
So, let’s talk to them

Join over 100 retailers and CPG firms that already subscribe to this systematic source
of the causal factors behind what shoppers buy
Join over 100 retailers and CPG firms that already subscribe to this systematic source of the causal
factors behind what shoppers buy
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FAQs

Who are the main users of your data in any retailer?

There are two main user groups. Leadership leverages our data to allocate priority on their top-down initiatives across categories. It allows you to use the most appropriate categories to deliver the right lever to drive store success.

Senior management will value having strong objective shopper KPIs against competitors across the entire market (down the category level).

Secondly the Merchandising/Buying teams use SI to decide how best to orient category tactics to shopper needs.

There is also a key value in your vendors being able to add more insight to discussions from having access to higher quality insights about your shoppers. This is particularly true in historically ‘insight deficient’ categories like Fresh.

What kind of typical business issues does your data help with?

Decisions at category level on assortment, pricing strategy, innovation, private label and more are supported by our insights. The key point of use is in the regular category review when the team decides the strategy for any category/department.

Private Label teams will appreciate our fact base to prioritize where to innovate and how to price. We also support many marketing decisions both for online and physical stores.

I already talk to my shoppers. What can you add?

We add a breadth and depth that’s expensive (and wasteful) to achieve within your own resources, but most crucially it’s particularly costly to assess your competitor’s shoppers in as much depth as you do your own.

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Interested?

  • Tell us your categories, retailer or brands
  • We’ll show you our shopper perspective data that will reveal the “Why” for your Business
  • Our team of friendly cat man enthusiasts will work on a surprisingly affordable quote for you
Book your no obligation demo
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Understand your shopper
Influence category decisions
Lead your retailer to success

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