2026 Shopper Satisfaction Report | Shopper Intelligence

US Shopper Satisfaction Report 2026

Shopper satisfaction has always been the goal.
Now it’s the competitive edge.

In a year defined by value pressure, shifting loyalties, and higher expectations, shopper satisfaction isn’t just a metric – it’s a growth lever.

The US Shopper Satisfaction Report 2026 reveals how shoppers really feel about today’s retailers and categories, and more importantly WHY.

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Pillars covered: Price, Product, Assortment, and Execution

What you’ll get inside

The report reveals how shoppers rate today’s retailers and categories - and what’s driving satisfaction (or frustration) across the experiences that matter most.

Built on over 185,000 shopper interviews across major US retailers and 125 categories, we use 19 powerful measures to uncover:

Which retailers are outperforming on satisfaction in-store and online
The satisfaction drivers most closely tied to loyalty and repeat spend
Where shoppers are feeling the most friction right now
What “good” looks like across the four satisfaction pillars

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Why this matters now

Most performance dashboards tell you what happened.

Shopper satisfaction helps explain why it happened, and what to do next.

The 2026 report is designed to help you:

Understand what’s really shaping shopper loyalty in today’s market
Identify hidden risks before they show up in sales or share
Prioritize the experience improvements that move the needle
Build stronger category strategies grounded in real shopper expectations
Turn insight into action

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Who is Shopper Intelligence?

We operate the world’s largest global program for objective shopper measurement, giving you a direct, unfiltered view into how real shoppers think, feel, and behave.

We deliver decision-ready insights on:

Shopper satisfaction
Category roles and performance
Understanding the Shopper Journey/Path to Purchase

So, retailers and suppliers can make smarter moves with greater confidence.

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Who is Shopper Intelligence?

Shopper satisfaction
Category roles and performance
Promotional impact
Key moments in the path to purchase

So retailers and suppliers can
make smarter moves with
greater confidence.

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Testimonials

What our clients say about us

What our clients say
about us

Our clients use our shopper insights to drive real results—from improving front-of-store execution to boosting category performance.

“This is rapidly becoming one of the tools that suppliers simply would not be able to live without if they want to succeed”

"SI gives you something fresh and useful that the retailer doesn’t already know insight wise, so you can add value for your buyer and build that trusted relationship"

“I’ve always believed that the idea of having a ‘Category Role’ for each category was a breakthrough concept that Category Management brought to retail decision making. It’s great that Shopper Intelligence now adds objective shopper-led metrics to this crucial discussion.”

"We used the Shopper Intelligence insights to highlight 3 top shopper satisfaction attributes to revive Tesco front of store — and were able to achieve results directly with Tesco."