Comparisons that really matter to retailers
Shopper Intelligence was designed to help you win with your retailer. Our database of metrics covers the key issues that will put shopper needs at the heart of your internal thinking, and metrics that matter to retailers. Our “top down” comprehensive program not only helps you understand your own categories and brands, but also where these “fit “into your retailer’s overall store mix. It’s this latter context that you only get from Shopper Intelligence – a view that your buyer will really engage with.