marketing

The power of “autopilot” – how do shoppers really cope with grocery shopping?

By | 2019-10-17T10:28:37+00:00 October 17th, 2019|Views and insights|

It’s a fascinating and familiar conundrum. Despite there being literally thousands of products in a supermarket that we never buy and are never likely to buy, we somehow manage to get in and out, buy our regular shopping, and complete the task in a relatively short time. Undistracted by everything we don’t need. I know

If we marketers helped get the world into this mess, can we help fix it?

By | 2019-09-19T17:28:35+00:00 September 19th, 2019|Views and insights|

I used to feel that at worst, being a professional marketer meant helping my employer or client succeed and thus provide jobs, and products people enjoyed. At best, I was ensuring the onward progress of our society for the good of all (more wealth = better lives across the planet).  In fact, data globally shows