Based on almost 185,000 shopper interviews conducted across all major Grocery, Mass, Club, Drug, Dollar, and Online retailers in the US from April 2025 to March 2026.
The US Shopper Satisfaction Report 2026 measures shopper sentiment about recent category-level purchases across four pillars: Price, Product, Assortment and Execution.
The findings identify where shopper expectations are shifting, where friction is emerging and which parts of the in-store and online experience have the greatest influence on loyalty and spend, giving retailers and manufacturers a clear foundation for category planning.
Who this report is for:
This report is designed for retail category managers, brand and trade marketing teams, and shopper insight professionals working across grocery, supermarket and drug retail in the United States.
Price: shopper perceptions of value, shelf pricing and promotional effectiveness
Product: satisfaction with quality, freshness and brand availability
Assortment: views on range breadth, private label options and category layout
Execution: in-store standards including availability, shelf presentation and service
Retailer and category-level comparisons: across all major US grocery, supermarket and drug channels, and the implications for category planning, assortment decisions and shopper engagement.
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© 2026 Shopper Intelligence | Stone Hut Designs
© 2025 Shopper Intelligence | Stone Hut Designs
